Getting a good restaurant review is essential for any food establishment. It can help attract customers, increase revenues, and provide feedback for improvement. There are several popular review sites that restaurants should consider, such as Google My Business, Yelp, Facebook, Zagat, Zomato, The Infatuation, and Gayot. Google My Business is the most relevant and trafficked review site for restaurants.
It's free to appear on Google My Business, so all restaurants should make sure they're listed here. This allows them to appear in Google Maps restaurant searches and makes it easier for customers to find them. Yelp is one of the best-known review sites online and dominates the search rankings. Facebook is also an excellent website for a social media marketing strategy and social ads.
Facebook advertising can help reach a huge target audience with the right practices. Zagat is one of the oldest and best-known restaurant rating and review websites. Zomato, formerly known as Urbanspoon, is another highly regarded and frequently visited restaurant review site. Customers can also make reservations through Zomato once they've found a restaurant.
The Infatuation is owned by Zagat, so they show similar ratings and create restaurant guides. A good restaurant review can tell you what your new favorite place is or help you avoid a gastronomic disaster. Gayot, named after a famous French food critic, is another restaurant review publication that has existed for 50 years. A study conducted by the Harvard Business School found that even a one-star increase in Yelp ratings could increase revenues by 5 to 9%, especially for independent restaurants, unlike chains. When writing a restaurant review, it's important to advocate for potential customers and provide feedback that companies can use to improve or evaluate their service. If you've visited a restaurant several times and only once had a bad experience, be sure to write that down in your review.
While the main purpose of a restaurant review is to persuade readers to visit (or avoid) a certain food establishment, it is also a valuable exercise in using sensory details to arouse readers' interest and appetite. Most professional reviewers visit a restaurant more than once to provide a balanced view of what to expect. And even if you don't publish your restaurant on these review sites, the information will be there for customers anyway. A restaurant with chatty and personal waiters, for example, should be described differently in your review than an establishment with fast, no-nonsense employees. It's estimated that Yelp receives more than 178 million unique users per month, so there's a huge chance that customers will find your restaurant on this review site. With the right practices and strategies, you can get the best reviews for your food establishment.