Certain review sites such as Google and Yelp tend to receive more traffic than other less popular restaurant review websites. Google My Business is easily the most relevant and trafficked review site you should worry about. It's free to appear on Google My Business, so all restaurants should make sure they're listed here. This allows you to appear in Google Maps restaurant searches and makes it easier for customers to find you.
Yelp is one of the best-known review sites online and dominates the search rankings. Facebook is also an excellent website for a social media marketing strategy and social ads. Facebook advertising can help reach a huge target audience with the right practices. Zagat is one of the oldest and best-known restaurant rating and review websites.
Zomato, formerly known as Urbanspoon, is another highly regarded and frequently visited restaurant review site. Customers can also make reservations through Zomato once they've found a restaurant. The Infatuation is owned by Zagat, so they show similar ratings and create restaurant guides. A study conducted by the Harvard Business School found that even a one-star increase in Yelp ratings could increase revenues by 5 to 9%, especially for independent restaurants, unlike chains.
A good restaurant review can tell you what your new favorite place is or help you avoid a gastronomic disaster. Gayot, named after a famous French food critic, is another restaurant review publication that has existed for 50 years. And even if you don't publish your restaurant on these review sites, the information will be there for customers anyway. A restaurant with chatty and personal waiters, for example, should be described differently in your review than an establishment with fast, no-nonsense employees.
A good restaurant review advocates the needs of potential customers and provides feedback that companies can use to improve or evaluate their service. If you've visited a restaurant several times and only once had a bad experience, be sure to write that down in your review. While the main purpose of a restaurant review is to persuade readers to visit (or avoid) a certain food establishment, it is also a valuable exercise in using sensory details to arouse readers' interest and appetite. It's estimated that Yelp receives more than 178 million unique users per month, so there's a huge chance that customers will find your restaurant on this review site.
Most professional reviewers visit a restaurant more than once to provide a balanced view of what to expect.