It seems pretty obvious, but perhaps the most important step is simply asking your customers for feedback. This means that the vast majority of people will leave a review with their honest opinion if asked to do so. Restaurant marketing generates loyalty, provides data for research and analysis, and allows restaurants to better understand their ideal customer profile. Thanking satisfied customers for leaving a review will love it and will make them admire your restaurant even more, increasing the chances that they will become repeat customers.
With more than 660,000 restaurants in the United States alone, it can be difficult for restaurants to stand out when looking to hire the best talent in the field. Knowing that many people liked a restaurant so much that they went home to write a review about it speaks wonders about the quality of the food, the atmosphere and the safety. Review platforms such as Yelp, TripAdvisor and Google have democratized the once exclusive role of the restaurant critic. So why not reward customers who rate or review your restaurant? You could offer each customer who gives you a review a free item from your menu or a discount on their next visit.