What are Review and Rating Sites and How to Use Them

Learn what customer review & rating sites are & how they can help businesses differentiate themselves from competitors & increase their customer base.

What are Review and Rating Sites and How to Use Them

Customer review sites are online platforms that enable consumers to share their opinions and ratings about products, companies, or services. Generally, individual review platforms serve particular industries, such as TripAdvisor for the tourism industry or Yelp for the restaurant and service industry. With more than 31 million small businesses in the U. S., customers have a vast array of options.

For businesses, this means that it is essential to find ways to differentiate their brand from the competition. To help you out, I have divided this list into B2C and B2B review sites, based on your target buyers.

Which one?

is an independent platform in the United Kingdom for reviewing all kinds of topics, from apartments to savings accounts. It is one of the most reliable review sites online, so it is worth considering if you have products to sell. If you are into entertainment, travel or hospitality, check out Tripadvisor. Do you have a bar or restaurant? Chances are that someone has already reviewed your business on Foursquare.

If you are a small B2C business looking to expand your customer base, Manta can help. If you are one of the 36 percent of small businesses without websites, this could increase your web presence. B2B companies target other businesses, not ordinary consumers. Since you are targeting a different audience, it makes sense to look for alternative review sites. With that in mind, here are the 10 best B2B review sites you can go to, depending on your type of product.

Like G2 Crowd, TrustRadius is great for collecting feedback and using it to inform the development of its products. There is no reason to limit yourself to one or two review sites, so explore multiple options and decide which platforms are right for your marketing strategy. If you need help deciding which sites to go to, check out my consulting services. What review sites are you looking for? He is the co-founder of NP Digital. The Wall Street Journal calls him one of the top influencers on the web, Forbes says he's one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 brightest companies.

Neil is one of the best-selling authors of the New York Times and was recognized as one of the 100 best businessmen under 30 by President Obama and among the 100 best businessmen under 35 by the United Nations. Trustpilot has strict legal regulations regarding the content of reviews to prevent spam and inappropriate content, and humans and robots review each review to ensure that the content is correct. If the review is determined to be false, the reviewer may lose permission to use the platform in the future. Using customer reviews can be a great way for businesses to differentiate themselves from their competitors and increase their customer base. It is important to research which review sites are best suited for your business and target audience before investing time and resources into them. Additionally, it is important to ensure that reviews are accurate by using strict legal regulations and human/robot reviews. By taking advantage of customer reviews and ratings sites, businesses can gain valuable insights into their customers' experiences with their products or services.

This can help them make informed decisions about how they can improve their offerings and better serve their customers.

Nora Richardson
Nora Richardson

Passionate internet trailblazer. Passionate web buff. Incurable pop culture geek. Evil beer practitioner. Award-winning bacon specialist.

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