The job of a food reviewer is to accurately convey the taste, texture, smell and presentation of a restaurant's food. Not only do you comment on the food, but also on the atmosphere, the knowledge and attention of the staff, the speed of the service and the general impression of the restaurant or cafeteria. This text was kindly delivered by John Gilchrist, adapted from his speech during the National Conference on How Canadians Communicate About Food, sponsored by the University of Calgary and Mount Royal University. It's amazing how many restaurant critics don't think to chat with the chef and quote him in their article.
The key to writing a great restaurant review for promotional purposes is to highlight the things you do well and differentiate yourself from the competition. Writing a restaurant review is a great way to share your enthusiasm for a favorite restaurant or to warn potential diners about a particularly disappointing experience. Add at least two images of your dishes in the review to give customers an idea of what they can enjoy at your restaurant. Writing a detailed review about a restaurant for an advertisement in a newspaper or blog can be an effective way to inform potential customers about your gastronomic business and what they can expect when they visit you.
The most important thing to know when writing a restaurant review is that honesty helps a lot. Prior knowledge of the topic always contributes to the quality of a review and will give you confidence when talking to the restaurant staff. Another very important aspect of any restaurant review is to mention your services, so that people can get their information directly from the source.
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